Case Study: Heineken trains 70,000 employees worldwide with Synthesia

How Heineken embraces video transformation

Heineken, the Dutch multinational brewing company, needed a faster, more engaging way to train and align its global workforce across many countries and languages. Traditional formats like PowerPoints, PDFs, and email were too generic, slow to produce, and often failed to resonate with employees, especially as video became the preferred learning format. Synthesia helped Heineken address this challenge with AI video for training and operations communication.

Using Synthesia, Heineken created training videos for continuous improvement and supply chain processes, with easy updates and one-click translations to localize content in minutes. The results included training over 70,000 employees worldwide, improved time and cost efficiency, more inclusive content through diverse avatars, and faster communication in employees’ preferred language and format.

Heineken

Frank van der Grijspaarde

Global TPM Manager of Customer Service and Logistics