Case Study: Evonik creates training videos 80% faster with Synthesia

How Evonik creates training videos in multiple languages 80% faster

Evonik, a leading specialty chemicals company operating in over 100 countries, needed a faster way to create engaging training content for its global COATINO® Campus users. Its existing video production process was time-consuming, difficult to localize into multiple languages, and depended on subject matter experts who were not always comfortable on camera. Synthesia helped Evonik address these challenges with its AI video platform.

With Synthesia, Marco Samland and his team can upload scripts and translations, use custom brand templates, and quickly produce training videos with avatars and auto-generated subtitles. The result has been localized videos in German, English, and Chinese, several videos produced per day, and an 80% reduction in production time—cutting a 2-3 minute video from hours of studio work to just 5-10 minutes.

Evonik

Marco Samland

Campus Manager