Case Study: CEMEX achieves faster multilingual training video production with Synthesia

How Cemex created training programs in 8 languages

CEMEX, a global building materials leader, needed a faster way to create multilingual training videos for its commercial teams. Its traditional video production process was slow, costly, hard to scale, and relied heavily on subtitles that could distract learners. The company worked with Synthesia to improve its sales and learning content creation.

Using Synthesia’s AI video platform, CEMEX created training scripts in 8 languages, turned them into videos with avatars, voices, and animated backgrounds, and embedded them into 12 training modules. With Synthesia, CEMEX cut training video time-to-market by up to 50%, delivered voiceovers in 8 languages, and produced shorter, more engaging bite-sized learning content that could be updated more easily.

CEMEX

Luis Fernando Gonzales

University Manager