Case Study: BESTSELLER cuts classroom training time by 50% with Synthesia

How BESTSELLER cuts 50% classroom time with AI video

BESTSELLER, a global fashion company with 20,000 employees and nearly 9,000 stores, needed a better way to scale training content for office and store staff. Its learning team relied on classroom sessions and traditional video, but production was slow, hard to update, and difficult to scale across 70 markets.

Using Synthesia’s AI video platform, BESTSELLER’s team quickly created short training and prep videos from scripts, generated them with avatars, and uploaded them to their learning platform. The result was 50% less classroom time, video production time cut in half, and more than 250 AI videos added to 50+ courses, with strong learner feedback and plans to expand video creation further.

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Sidsel Skov Kragsnæs

Digital Learning Specialist