Case Study: American Psychological Association reduces video creation time by 50% with Synthesia

How APA reduces time by 50% to create Coursera training videos

The American Psychological Association (APA) needed a faster way to turn hundreds of existing learning modules into video for online platforms like Coursera and edX. With a small team, APA faced the challenge of producing video-heavy course content at scale in just four months, while also needing flexibility for future updates. Synthesia’s AI video platform helped them replace time-consuming manual recording and editing workflows.

Using Synthesia, APA uploaded scripts, added content and avatars, and quickly generated training videos with text-to-speech and automated subtitles. The result was 100s of Storyline modules converted into video, 9 courses launched in 4 months, and 50% time savings in video creation. APA also reported strong course performance, with a 20–30% conversion rate.

American Psychological Association

Peter Cardamone

Instructional Design Manager