Case Study: Sazerac achieves faster, scalable quality training with Synthesia

How a global spirits company trains 10+ production sites

Sazerac Company, Inc., one of the largest spirits companies in the United States, needed a better way to train quality professionals, lab technicians, and front-line workers across 10+ manufacturing sites in North America. Their existing options—off-the-shelf videos, outsourced production, and self-recorded voice-overs—were too generic, costly, and time-consuming to update, making it hard to deliver consistent, engaging quality training at scale.

Using Synthesia’s AI video platform, Samantha Bradley created customized training videos with avatars, templates, and supporting media, then published them to the LMS. With Synthesia, Sazerac launched three onboarding programs in a few months, cut the production time for a 3-minute training video to less than half a day, and received overwhelmingly positive learner feedback on the training’s quality and engagement.

Sazerac Company, Inc.

Samantha Bradley

Quality Systems and Training Manager