Case Study: Five Below scales training and cuts production costs by 97% with Synthesia

Five Below cuts training video production costs by 97% with Synthesia

Five Below, a high-growth specialty value retailer, faced a constant demand for training videos across its 2,000+ stores but was constrained by high costs and production bottlenecks. Working with external agencies cost $12,000 per video, limiting their output to just a handful annually and locking their internal trainers out of the creation process. This made it impossible to scale their training content to match the pace of the business.

By implementing Synthesia's AI video platform, Five Below's talent development team was able to bring video production fully in-house. The solution empowered their classroom trainers to become creators, drastically reducing the per-video cost from $12,000 to $400—a 97% reduction. In their first year using Synthesia, the team produced over 100 videos, avoided $240,000 in external costs, and sustained learner favorability ratings above 90%.

Five Below