Case Study: BD Rowa accelerates global technician training with Synthesia

BD Rowa trains 300+ technicians 75% faster with Synthesia

BD Rowa, a business unit of Becton Dickinson that provides pharmacy automation systems, faced challenges in training its global network of over 300 field technicians. Their text-heavy training materials were difficult to navigate on mobile devices, and manual translation into multiple languages was a time-consuming barrier. They turned to Synthesia's AI video platform to overcome these hurdles.

By implementing Synthesia, BD Rowa transformed PDFs and documents into short, professional training videos. The solution enabled automatic localization into six languages and made content easily accessible via QR codes on machines and a learning management system. Synthesia helped BD Rowa produce videos up to 75% faster, leading to improved technician engagement and quicker service response times for critical pharmacy equipment.

BD Rowa