Case Study: Axalta scales global field training across 13 languages with Synthesia

Axalta scales field training across 13 languages in 18 months with Synthesia

Axalta, a global coatings manufacturer, faced the challenge of training and certifying 1,400 field specialists worldwide without a budget for professional video production. Their existing training consisted of outdated documents, and they had no way to formally track comprehension. Using the Synthesia AI video platform, a two-person engineering team built a new training program from the ground up.

The solution from Synthesia enabled the team to create professional, interactive training videos complete with quizzes for tracking. The platform's AI-assisted scripting and multi-language support allowed them to produce 41 videos in 18 months, which received over 5,000 views across 13 languages. This resulted in significant translation cost savings and led to organic adoption of Synthesia by other departments like HR and manufacturing.

Axalta