Case Study: Avantor cuts costs by 70% and boosts marketing pipeline with Synthesia AI video

Avantor cuts go-to-market costs by 70% with Synthesia

Avantor, a global life sciences company, faced the challenge of launching its technically complex J.T.Baker LC/MS solvents and reagents in the competitive Korean market. Traditional video production was slow and costly, and they needed a compelling way to explain the dense technical content to a scientific audience. To tackle this, they turned to vendor Synthesia for its AI-generated video solution.

Using Synthesia, Avantor created an engaging, multi-language video without needing advanced editing skills or traditional filming. The solution enabled a 50% faster go-to-market timeline and cut campaign costs by 70%. The video became a core revenue driver, attracting 118 participants to a virtual event and generating 44 new leads, successfully fueling their market entry.

Avantor