Case Study: Sky improves cross-channel customer experiences with Syntasa

Sky identifies customers across devices and channels to provide better customer experiences

The customer, Sky, faced the challenge of processing vast amounts of complex, untapped behavioral data from Adobe Analytics. They needed to combine this data with information from various sources and touchpoints into a single location to improve customer experiences and maximize their return on investment with GCP.

Syntasa provided a solution that runs natively within Sky's big data environment, combining data from their existing tools without creating new data silos. This allowed Sky's analysts to leverage both behavioral and enterprise data for initiatives like churn reduction and product recommendations. As a result, Sky was able to join their data sources and recognize customers across channels in just two months, significantly improving both the customer experience and business outcomes.

Sky

Rob McLaughlin

Former Head of Digital Analytics and Decisioning