Case Study: NOW TV accelerates customer analytics with Syntasa

NOW TV speeds up clickstream queries 500x with Syntasa

NOW TV, a video-on-demand and broadband provider in the UK and Ireland, sought deeper insight into customer behavior across its various streaming platforms. Their challenge was that massive volumes of Adobe Analytics clickstream data were separated by device, difficult to interpret, and processed too slowly in a legacy Hadoop environment, burdening analysts with writing complex and time-consuming SQL queries. They partnered with Syntasa and its Customer Intelligence Platform to overcome these obstacles.

Syntasa implemented a fully automated data pipeline that ingested and unified the disparate Adobe data, creating a single customer view. This solution, running natively on NOW TV's Google Cloud Platform, processed data 500 times faster and cut query times from 1,700 seconds to just 3.4 seconds. This efficiency recaptured 48% of analytics capacity and democratized data access, enabling the team to build more new dashboards in three months than in the previous two years.

Now TV