Case Study: a large global grocery retailer achieves a unified customer view and stable analytics with Syntasa

Large Global Grocery Retailer - Customer Case Study

A large global grocery retailer was struggling to consolidate customer clickstream data from its various business units. With each group using different technology, its custom-built Hadoop data pipelines were unstable and produced poor quality data that was impossible to automate or reconcile. The engineering team was overwhelmed with maintenance, and the failure of these systems impacted downstream analytics.

The retailer implemented Syntasa to automate data processing and merge data from external systems like Adobe and Google Analytics Premium. Syntasa provided a stable analytics platform with data in a consistent format, allowing the IT team to refocus on other critical business systems. This solution enabled the retailer to successfully understand customer browsing and shopping behavior across channels.