Case Study: Global Sportswear Company scales Adobe Analytics data processing with Syntasa

Global Sportswear Company - Customer Case Study

a large sportswear company was facing the challenge of making sense of massive, complex Adobe Analytics clickstream data from its two major brands. With over 30 million unique monthly visitors and daily page views exceeding 50 million, their data was too large and messy to process, preventing them from gaining actionable customer insights. They turned to the vendor Syntasa for a solution.

Syntasa implemented its Adobe Analytics Adapter to ingest the data into the company's AWS environment, creating consolidated tables for events, sessions, products, and visitors. This solution provided a 100% data match rate with Adobe and scaled effortlessly even when web traffic quadrupled. The sportswear company can now understand individual customer journeys in detail, enabling data-driven decisions and future personalization use cases.