Case Study: a global media company unifies customer data and dashboards with Syntasa’s ID Graph

Global Media Company Stitching together data sources with Syntasa’s ID Graph

The Global Media Company, with over 25 million unique users, faced significant challenges due to fragmented data across its various platforms in the UK, Australia, and Canada. Using separate Adobe Analytics reports for each platform made it impossible to get a unified view of customer journeys. They partnered with Syntasa to find a solution that could stitch together these disparate data sources and provide clear, consolidated insights.

Syntasa implemented its platform within the company's GCP environment to automatically ingest and enrich data, applying transformations and utilizing its ID Graph to create a unified customer schema. This allowed the media company to build mission-critical dashboards for its newsroom, enabling self-service analytics with tools like Tableau. As a result, the team became self-sufficient, gaining the ability to describe audience behaviors and perform ad-hoc investigations to answer pressing business questions.