Synotive
20 Case Studies
A Synotive Case Study
ICMI, a communications and public speaking company with a long history in the speakers bureau market, wanted to strengthen its online visibility and better connect customers with the right speakers, entertainers, and team-building options. The challenge was to ensure that visitors could quickly find relevant offerings while reinforcing ICMI’s role as a trusted advisor for event bookings.
Synotive supported ICMI with a web and SEO-focused solution aimed at improving search performance and helping the site rank for key industry terms. As a result, ICMI achieved strong Google positions for several important keywords, including #2 for “Speakers Bureau” and “Speakers Australia,” #4 for “Australian Speakers,” “Conference Speaker,” and “Celebrity Speakers,” and #5 for “Motivational Speakers,” “Professional Speakers,” and “Inspirational Speakers.”