Case Study: Leading U.S. Quick-Service Restaurant achieves $6.5M in one campaign with Syniverse Mobile Engagement

Quick-service restaurant earns $6.5 million in one campaign

Leading Quick-Service Restaurant needed a better way to capture customers’ attention in a crowded digital landscape, so it partnered with Syniverse to create a more engaging campaign. The restaurant used Syniverse Mobile Engagement to build an interactive experience that would stand out and drive measurable customer opt-ins and redemptions.

Syniverse implemented a website menu quiz to collect users’ contact information and used Syniverse Mobile Engagement to deliver secret offers that could be saved to customers’ mobile wallets, with reminder texts to boost redemption. The campaign issued more than 2 million offers with a 20% initial redemption rate (plus an additional 9% from follow-ups), grew the opt-in database by 500,000 people, and generated $6.5 million in revenue in five weeks.