Case Study: Major Communication Services Provider achieves 18% increase in active data users with Syniverse

A significant Asian provider grows its data users by 18%

Major Communication Services Provider needed a fast, agile partner to uncover new revenue by identifying and engaging “silent roamers.” The provider asked Syniverse to move quicker than internal development could, using Syniverse’s Campaign Determination product to enable targeted offers and deeper subscriber analysis.

Syniverse built a strategic plan that stored subscriber data for laser-focused segmentation, defined targeted campaigns, and implemented performance tracking—delivering the rollout in six weeks. By activating silent roamers and optimizing campaigns, Syniverse helped the provider achieve an 18% increase in active data users just three months after kickoff, surpassing expectations.