Case Study: Leading Communication Services Provider achieves $9.4M in new roaming revenue with Syniverse Mobile Policy Control Center

A major operator earns $9.4 million in new roaming revenue

Leading Communication Services Provider faced declining roaming data use as travelers turned off phones to avoid bill shock. They engaged Syniverse and its Mobile Policy Control Center to gain smarter insights and a more flexible tool for addressing subscriber anxiety and capitalizing on roaming opportunities.

Syniverse mapped and deployed a duration-based roaming data plan, using Mobile Policy Control Center to identify target subscribers and deliver targeted offers. Within weeks the operator pushed millions of offers, achieved an 11% purchase rate, generated $9.4 million in incremental roaming revenue, and saw a tenfold drop in roaming bill disputes.