Case Study: 15below boosts customer engagement with Syniverse WhatsApp Business API

15Below reaches 1B passengers a year with Syniverse

15below, a provider of automated passenger communications for airlines, faced the challenge of navigating complex country-specific regulations for SMS messaging. They sought to enhance their omnichannel capabilities to better integrate into their customers' digital ecosystems and reach travelers through their preferred channels. Partnering with vendor Syniverse, they implemented the WhatsApp Business API to complement their existing SMS and email services.

The solution from Syniverse seamlessly integrated WhatsApp Business API into 15below's platform, enabling direct and secure messaging to travelers. This provided a cost-effective channel with high delivery and open rates. The results included stronger passenger engagement, reduced communication costs, and the ability to send richer, more personalized content like boarding passes and airport maps, all while maintaining compliance with global security regulations.

15Below