Case Study: Global Media Analytics Organization accelerates M&A data migration and improves data quality with Syniti

Global Media Analytics Organization - Customer Case Study

Global Media Analytics Organization, a market research firm operating SAP in more than 90 countries, faced major data migration and quality challenges amid multiple mergers and acquisitions. With 43,000 employees, four active acquisitions, and three more pending, the company needed a faster, more reliable way to handle highly manual, spreadsheet-driven migration processes complicated by country-specific compliance requirements. Syniti helped address these issues using the Syniti Knowledge Platform (SKP).

Using Syniti’s SKP, the organization built a repeatable, best-practices-driven data migration approach, created validations, and improved data quality across ongoing M&A transitions. The first migration effort saved more than 15% versus prior projects, with expectations to increase savings to 30% and potentially 50% over time. Syniti also helped identify major data issues, remove more than 70,000 invalid or duplicate customer records, reduce manual effort by weeks, and lower software and transaction license costs.