Case Study: Blain's Farm & Fleet achieves faster time-to-insights and improved customer targeting with Syniti's matching solution

Blain's Farm & Fleet Improves Time-to-Insights & Customer Relationshis

Blain's Farm & Fleet, a family‑owned multi‑channel retailer with 44 stores and an e‑commerce site, was hampered by a slow, semi‑monthly customer‑matching process that required batching files to an external provider and delayed campaign analysis for weeks. To bring matching in‑house and handle complex scenarios like partial names, addresses and proximity matching with configurable fuzziness, Blain's Farm & Fleet engaged Syniti and its data quality/matching integration for Microsoft SQL Server.

Syniti’s Customer Success team implemented the configurable matching engine in SQL Server, allowing a prototype to be installed and running within an hour and delivering accurate customer matches in minutes rather than weeks. As a result, Syniti enabled faster, more timely identification of truly new shoppers for immediate targeted offers, improved campaign responsiveness and loyalty, and measurable gains in time‑to‑insights—with expected downstream improvements in churn, visits per customer and annual spend.

Blain's Farm & Fleet

Shaun Niemeyer

Data Engineer, Business Insights Analytics