Case Study: Large Pharmaceutical Company speeds global product launches with Syniti MDM

Winning the Race to Market with Global Pharmaceutical Company

A Large Pharmaceutical Company partnered with Syniti to extend its existing Master Data Management (MDM) solution from the US and Europe into APAC. The company needed a faster, more standardized way to manage new product introductions across diverse markets, regulations, languages, and business units, replacing a manual Excel-based process with little visibility, accountability, or predictability.

Syniti implemented a phased APAC MDM rollout with five stage gates, tighter design boundaries, and strong change management to support local regulatory and language requirements while aligning multiple markets under one launch process. As a result, the company gained structured reporting, better visibility into each step, more predictable launches across large regions, and faster go-to-market timelines, helping products move through the process more quickly and consistently.