Case Study: ESET achieves 178% marketing ROI improvement with Synetec's bespoke AI

ESET boosts marketing ROI by 178% with Synetec

The customer, ESET, a global cybersecurity leader, sought to increase its brand recognition in the UK consumer market and better coordinate its online and offline sales efforts. They approached the vendor, Synetec, to analyze their data for a solution despite a recent CRM change that left only three months of Salesforce data to work with.

Synetec analyzed the data and proposed a counter-intuitive strategy focused on increasing B2B sales visibility to positively impact B2C sales. They implemented three complementary programs targeting specific UK postcodes with online ads, partner work, and direct B2B sales engagement. The solution delivered dramatic results for ESET, including a 178% improvement in marketing ROI, a 28% spike in website traffic from target areas, and the acquisition of previously unknown customer profiles.

ESET