Case Study: Proxibid accelerates product strategy and UX with Synerzip

Proxibid - Customer Case Study

Proxibid, an online auction platform, needed additional expertise to strengthen its product strategy, UX, and development efforts. The company did not have dedicated UX resources in-house and wanted the right talented support to improve customer experiences and introduce a more efficient product management process. Synerzip stepped in as a collaborative partner, initially supporting development and then expanding into Product Management and UX.

Synerzip augmented the Proxibid team with Product Management and UX expertise, helping educate the company on the value of user experience and building a new process to support new initiatives. The partnership was described as flexible, responsive, and a “huge accelerator,” with the UX team quickly getting up to speed and earning Proxibid’s confidence. While no specific numeric metrics were provided, Proxibid said the UX support was well worth the investment.

Proxibid

Jaqueline Glassman

SVP Product Strategy & Operations