Case Study: Proxibid enhances auction platform UX with Synerzip

Proxibid - Customer Case Study

Proxibid, the online auction and eCommerce platform, partnered with Synerzip in 2017 to help re-architect its existing framework and build new features for its web application. As the company looked to scale its auction platform and improve the user experience across its Seller Platform and bidding workflows, it brought in Synerzip for product development and UX support.

Synerzip worked closely with Proxibid to firm up UX strategy, create design workflows, and strengthen the overall user experience using tools such as Sketch, Figma, InVision, and Abstract. The collaboration helped Proxibid gain a team that quickly understood its domain, led UX practices across the organization, and improved design sensitivity through workshops and stakeholder activities, with the two teams benefiting from co-location and close partnership.

Proxibid

Steve Berry

VP Product Management