Case Study: Leading Auction Platform achieves 2x growth in traffic and revenue with Synerzip

Leading Auction Platform - Customer Case Study

Leading Auction Platform, an online marketplace and auctions platform for high-value and specialty items, needed to modernize a legacy classic ASP ecosystem supported by four development teams. The tightly coupled architecture made design and technology changes difficult, while the company also wanted to increase design sensitivity internally and better evangelize the value of UX. Synerzip was brought in to help guide the modernization effort.

Synerzip recommended a strangler-pattern approach and ran UX workshops, stakeholder sessions, persona research, and A/B testing to introduce design changes incrementally while preserving consistency across products. This helped build trust, position Synerzip as UX subject matter experts, and create a more data-backed design process. The impact was significant: the mobile-first UI modernization drove 2x growth in website traffic, organic search, and revenue, and the client reached $80M in online sales in December 2019 versus $59.94M in December 2018.