Case Study: Itoi scales video creation and improves UX with Synerzip

Itoi - Customer Case Study

Itoi, the brand name for Orangeberry Corporation’s SeeiTOi product line, needed a faster, more scalable web experience to support its video-creation platform. The existing site was slow and hard to navigate, and the purchase flow was limiting growth, while the backend needed to scale dynamically for increasing users. Synerzip stepped in as the development partner for the web, iOS, and website experience.

Synerzip rebuilt the website with WordPress and improved the UI/UX using Ruby on Rails, Objective C, HTML, CSS, JavaScript, jQuery, and Handlebar JS, while also adding payment, shipping, subscription, and SSL integrations. The team modernized the infrastructure on AWS with services like RDS, ElastiCache, S3 versioning, load balancing, and monitoring tools, resulting in a more robust, scalable platform that improved performance and helped Itoi increase its user base.

Itoi

Gabriel Davidov

VP Product Operations