Case Study: Metro achieves unified, data-driven sourcing with Synertrade

Metro streamlines 15 milestone sourcing workflows with SynerTrade

Metro, a leading European retail group, faced the challenge of moving its complex sourcing operations away from inefficient, Excel-driven workflows and manual tracking. They required a robust and adaptable procurement platform capable of handling specialized processes, which led them to partner with SynerTrade and adopt its sourcing solutions.

SynerTrade implemented a unified sourcing platform that provided centralized data and full process documentation, establishing a single source of truth. This solution delivered stronger negotiation outcomes, improved compliance, and eliminated manual tracking. The partnership also resulted in co-designed innovations like a GTIN Management module and a new reporting suite, bringing transparency and efficiency to Metro's private label development.

Metro