Case Study: Mediaset Group achieves procurement transparency and efficiency with SynerTrade

Mediaset Group and Its Procurement Transformation

Mediaset Group, Italy’s largest commercial broadcaster, set out to modernize and centralize procurement across its companies and subsidiaries. Facing challenges around fragmented responsibilities, compliance, and the need for greater transparency and efficiency, the company turned to SynerTrade for an eProcurement solution to support its procurement transformation.

SynerTrade implemented a digital procurement tool that helped Mediaset standardize processes, redesign ways of working, and improve visibility into spending categories and purchasing activities. The new system enabled process tracking at each step, better performance measurement, reduced bureaucracy, and stronger data-driven understanding of procurement’s added value to the business.

Mediaset Group

Luca Poloni

Group Chief Procurement Officer