Case Study: Eobuwie.pl achieves personalized omnichannel shopping experiences with Synerise

The client’s optimal purchasing path - cooperation between eobuwie.pl and Synerise

Eobuwie.pl, a leader in online footwear, handbags, and accessories sales in Central and Eastern Europe, needed a way to handle rapidly growing customer data as it expanded across European markets and launched MODIVO. To support its omnichannel strategy, the company partnered with Synerise and sought a Customer Data Platform to centralize behavioral data and improve real-time purchasing experiences across online and offline channels.

Synerise implemented a unified data and AI-driven personalization ecosystem, including product recommendations, dynamic content, email campaigns, SMS/mobile/web push notifications, and segmentation across more than 30 business profiles. The first recommendation campaigns showed impact within two weeks, and the solution was then rolled out to more markets, helping Eobuwie.pl improve conversion, shorten the shopping journey, and deliver more precise, personalized communication at scale.

Eobuwie.pl

Marcin Grzymkowski

President