Case Study: Orange boosts digital sales and customer experience with Synerise

Orange boosts in-app push conversion by 100% with Synerise

Orange Polska, a major Polish telecommunications operator, faced the challenge of optimizing its digital sales channels. They needed to build personalized business models to improve customer relationships, encourage e-commerce purchases, and educate customers about new tech solutions. To address this, they partnered with vendor Synerise to leverage its AI-driven ecosystem for personalization and marketing automation.

The solution implemented by Synerise included an AI recommendation engine for the My Orange app, an AI-supported search engine, and dynamic content campaigns. This led to significant results, including a +100% increase in in-app/push notification conversion, a +75% conversion on dynamic content, and a 0.11 increase in value-added service sales. Thanks to Synerise, Orange now offers a more positive shopping experience and has successfully increased the share of sales from its digital channels.

Orange