Case Study: Orange boosts app engagement with gamification using Synerise

Orange boosts app logins by 21% with Synerise

Orange, a major telecommunications company, sought to increase user engagement within its mobile application beyond transactional needs. They wanted to create a more enjoyable environment to strengthen their brand and present offers in a discovery-driven way. Partnering with Synerise, they used the Synerise platform's In-App Messages and Expressions to integrate gamification.

Synerise implemented a portfolio of lightweight mobile games directly within the app. This solution delivered significant results, including a 30% increase in shopping sessions for players and a 21% rise in app logins. The games also generated richer behavioral data for personalization and provided a scalable model for launching new content without full app releases.

Orange