Case Study: YES Biżuteria S.A. boosts sales and personalization with Synerise

New personalization technology supports sales at the busiest times

YES Biżuteria S.A., a Polish jewelry retailer with nearly 160 physical stores and an e-commerce channel, needed a more unified way to manage fragmented digital sales tools, aggregate customer data, and improve personalization across channels. The company also wanted to boost engagement with exclusive collections, grow average basket value, and better support loyalty and campaign management. To address this, YES Biżuteria S.A. turned to Synerise and its AI-driven customer data, automation, and personalization platform.

Synerise implemented a unified solution for YES Biżuteria S.A. that included behavioral data collection, AI segmentation, personalized product recommendations, AI Search Autocomplete, abandoned cart recovery, email and push messaging, and support for the YES Club loyalty program. The rollout was completed in time for the peak holiday season, and the results included a 60% year-over-year sales increase in December, a 35% increase in average basket value with recommended products, a 45% recommendations CTR, 16% recovered baskets through email campaigns, and 18% of recovered customers converting within 24 hours of returning to the site.

YES Biżuteria S.A.

Filip Kensbock

E-marketing Specialist