Case Study: MODIVO boosts sales with Synerise BaseModel.AI

MODIVO boosts conversion rate by 7% with Synerise

MODIVO, a leader in the European FashionTech e-commerce sector, sought to drive revenue growth and elevate customer loyalty through more highly personalized marketing. To achieve this, they partnered with vendor Synerise to implement its BaseModel.AI solution for precise customer preference prediction.

Synerise implemented its BaseModel.AI to power a hyper-personalized "Favorite Brand" newsletter campaign. The solution analyzed behavioral data to deliver tailored product recommendations, which resulted in a significant measurable impact for MODIVO. The campaign achieved a 7% increase in conversion rate, an 18% growth in click-through rate, and a 21% surge in open rate, all while preserving margins by not relying on additional discounts.

MODIVO