Case Study: Minimalism boosts e-commerce performance with Synerise

Minimalism boosts average basket value to €70 with Synerise

Minimalism, a Spanish brand producing sustainable clothing and accessories, faced challenges with data gathering and management for personalization, as well as measuring the performance of their marketing strategies. To address these issues and improve the customer journey, they partnered with the vendor Synerise and its AI-powered platform.

Synerise implemented complex business scenarios and AI recommendations, providing Minimalism with a better understanding of customer purchase paths and enabling real-time personalization. The results were significant, including an 18% increase in the average basket value to €70, an increase from 5 to 6.57 products per order, and a 1% increase in conversion rate. This led to an impressive increase in interest in the brand's products through new customer acquisition and repeat purchases.

Minimalism