Case Study: Media Expert achieves conversational commerce with Synerise Assistant

Media Expert launches a conversational shopping assistant in 2 minutes with Synerise

Media Expert, CEE's largest consumer electronics and home appliances retail chain, wanted to move beyond traditional search boxes in its mobile app. Their goal was to implement an AI shopping assistant that could do the work for the customer, starting each conversation with personalized knowledge of the shopper and reasoning over a live product catalogue. To achieve this, they partnered with vendor Synerise to build a solution using the Synerise Assistant.

The solution implemented was Marian, a conversational assistant built on Synerise's behavioral AI infrastructure. Unlike a generic model, Marian greets users based on their browsing history and uses real-time behavioral context and live product data to guide shoppers from a rough idea to the right product through a natural chat. The Synerise-powered assistant handles product recommendations, order status lookups, and seamlessly hands off complex queries to human consultants, creating a highly personalized and efficient mobile shopping experience for Media Expert's customers.

Media Expert