Case Study: BNP Paribas improves customer personalisation with Synerise BaseModel.ai

BNP Paribas reduces AI deployment time from months to days with Synerise

BNP Paribas, a bank in Poland, sought to leverage its vast customer data to enhance personalization and improve customer experience. To achieve this, the bank partnered with vendor Synerise to implement its BaseModel.ai solution, a proprietary AI technology designed to transform raw data into universal behavioural profiles.

Synerise's BaseModel.ai automated the transformation of raw data, enabling the bank to gain deep insights and deliver highly personalized offers at the right time. The solution significantly reduced the time to develop and deploy AI models, from months down to days, and successfully validated its effectiveness during a proof-of-concept phase. This allowed BNP Paribas to analyze customer behavior more effectively and increase operational efficiency without increasing costs.

BNP Paribas