Case Study: Machadalo achieves 40% higher lead conversions with SynergyTop's SaaS, Web, and Mobile Lead Management Platform

Machadalo boosts lead conversions by 40% with SynergyTop

Machadalo, a seed-funded advertising company, was facing significant challenges with its lead management process. Despite offering chatbot-based solutions, they struggled to gather leads and prevent warm leads from turning cold due to inefficient transfer and a lack of a centralized information platform. They partnered with SynergyTop to develop a comprehensive lead management platform.

SynergyTop developed a new SaaS, web, and mobile lead management platform for Machadalo, integrating tools like Jira, Confluence, and third-party services including Twilio and Stripe. The solution featured Auth0 authentication and was hosted on AWS. This implementation helped Machadalo enhance its lead conversion rates by 40%, expand its user base, and target new business categories. SynergyTop continues to provide maintenance and updates under a long-term contract.

Machadalo