Case Study: Shipley Do-Nuts achieves scalable, data-driven growth with SynergySuite

Shipley Do-Nuts - Customer Case Study

Shipley Do-Nuts, a Houston-based chain founded in 1936 with more than 330 units and 26% unit growth since 2018, is preparing to nearly double its footprint over the next five years. That rapid expansion exposed fractured franchise technology and made it difficult to standardize POS, revenue management, online ordering and back-of-house operations across company and franchise shops.

Shipley implemented SynergySuite as a single, integrated BOH solution, rolling modules out to franchisees on their own schedules. The platform delivers near real-time data (about every 15 minutes), consolidated P&L visibility, labor and inventory tracking, and enterprise-level business intelligence. As a result, franchises now manage operations more like businesses, corporate can monitor trends and ROI, and Shipley has gained the agility and analytics needed to support continued growth.

Shipley Do-Nuts

Kerry Leo

Vice President of Technology