Case Study: Friendly's Restaurants achieves unified, scalable back-of-house operations with SynergySuite

How Friendly’s Modernized Operations with SynergySuite

Friendly’s Restaurants, the long-running diner and ice cream brand with more than 90 locations, needed to modernize after BRIX Holdings acquired it in 2021. Its restaurants were running on a mix of legacy systems, and the company wanted a consistent, scalable back-of-house platform that could work smoothly with a cloud-based POS. SynergySuite was chosen to help unify operations while preserving the brand’s familiar guest experience.

Friendly’s implemented a modern tech stack anchored by a cloud POS integrated with SynergySuite’s cloud-first back-of-house management platform. SynergySuite centralized inventory, purchasing, labor, scheduling, food safety, and business intelligence, giving the team a unified view of performance across locations. The result was streamlined workflows, better data visibility, and improved operational efficiency, enabling stronger real-time and long-term decision-making.

Friendly's Restaurants

Derek Linders

VP of Technology