Case Study: The Think Tank gains clearer insights and smarter scaling with Synergist

The Think Tank improves agency profitability with Synergist in 1 year

The Think Tank, a multi-award winning B2B marketing agency, faced challenges with scalability and a lack of insight into its operations as it grew beyond 40 people. The agency needed a comprehensive system for project management, resource planning, and financial reporting to replace its basic tools and gain clarity on profitability. They turned to the vendor Synergist for a solution.

Synergist provided an all-in-one agency management platform that consolidated time tracking, project setup, invoicing, and resource management. This implementation, supported by Synergist partner Agency Works, gave The Think Tank actionable data to prevent project overruns, analyze account performance, and make strategic decisions. Within a year of using Synergist, the agency gained the insight needed to improve resourcing, understand overservicing, and build a more resilient business.

The Think Tank