Case Study: Parker Design gains real-time commercial insight with Synergist

Parker Design gains real-time commercial insight with Synergist

Parker Design, an award-winning creative agency, needed to replace its legacy job management system, TrafficLive, which was no longer supported. The agency was unaware of the depth of commercial insight a modern system could provide and sought a new solution with strong UK-based support. They turned to the vendor Synergist for its agency management system.

By implementing Synergist, Parker Design gained real-time access to data, replacing outdated monthly reports. The solution provided comprehensive reporting and analytic features, enabling all teams to track job performance, improve estimating accuracy, and make informed commercial decisions. The result for Parker Design was a significant shift to a more commercial focus, with instant insight and foresight into agency operations, leading to better resource management and project delivery. The support from Synergist was also highlighted as a major benefit.

Parker Design