Case Study: HMA achieves lean growth and better client focus with Synergist

How design principles can even apply to agency management

HMA, a digital agency specializing in health, science, and technology, faced the challenge of facilitating lean growth. Their own internal system was not scalable, inefficient, and required excessive manual effort for reporting and information analysis, which took focus away from client service. To spend less time running the agency's mechanics and more time on client projects, they turned to the agency management software Synergist.

By implementing Synergist, HMA automated reporting and centralized all information storage. This provided the agency with a streamlined system for project management, financial data, and resource scheduling. The solution from Synergist resulted in staff wasting less time manually analysing data and more time dedicated to servicing clients. It also improved quality control and allowed any team member to instantly access client and job information, ensuring nothing was missed.

HMA

Nicola Tiffany

Managing Director