Case Study: The Marketing Practice boosts profitability and client satisfaction with Synergist

Focusing on the clients and projects that deliver the most

The Marketing Practice, a global B2B marketing agency, was challenged by a lack of data clarity due to its reliance on time-consuming manual systems and Excel spreadsheets. The agency sought a proper agency project management system and selected Synergist for its job costing and capacity management capabilities to better understand profitability and resource allocation.

By implementing the Synergist platform, the agency gained access to powerful reporting and dashboards that provided accurate, real-time data. Within three months of use, The Marketing Practice was able to identify key areas for improvement, resulting in a direct positive impact on both profitability and increased client satisfaction. The Synergist system also enabled far more effective forecasting and business planning.

The Marketing Practice

David van Schaick

CMO & Chief Digital Officer