Case Study: ArmstrongB2B improves utilisation and productivity with Synergist

ArmstrongB2B improves utilisation and productivity with Synergist

ArmstrongB2B, an award-winning B2B marketing agency, faced challenges in scheduling and resource utilisation after rapidly growing from 20 to 50 employees. Their existing processes became less effective, leading to an imbalance where junior staff were underutilised and senior staff were overbooked. To address this controlled chaos, the agency turned to the Synergist platform to gain better management control and improve workflows.

By working with Synergist consultants, ArmstrongB2B implemented a more controlled process for estimating, booking, and managing work. They utilized Synergist to create work requests for end-to-end job visibility, streamline workflows with templates, and improve real-time communication. The solution from Synergist led to improved utilisation and productivity across the company, resulting in more consistent on-time delivery of client work and a significant reduction in missed deadlines.

ArmstrongB2B