Case Study: Oxford FCU drives over $10M in auto and RV loans with Synergent's marketing campaign

Oxford FCU opens $10.9M in auto and RV loans in 12 weeks with Synergent

Oxford FCU wanted to help its members refinance their auto and recreational vehicle loans into lower-interest options. To tackle this challenge, the credit union partnered with Synergent and its Marketing Services team to develop an inventive campaign.

Synergent implemented a 12-week omnichannel campaign that leveraged the credit union's data. The solution was highly successful, resulting in 446 loans being opened or refinanced for a total of over $10.8 million. A significant portion of this, 225 loans totaling nearly $5.9 million, was directly attributed to Synergent's targeted campaign efforts.

Oxford FCU