Case Study: Oxford FCU improves new member onboarding with Synergent

Oxford FCU boosts new member adoption across email, checking, and banking with Synergent

Oxford FCU was looking for an effective way to welcome new members with a positive and educational onboarding experience, recognizing the significant role marketing plays in this process. They partnered with Synergent to address this challenge.

Synergent’s data mining specialist provided a customized document with regular performance reporting for the campaign, allowing Oxford FCU to make adjustments. This solution was later adapted to include digital memberships, targeting a new audience. As a result of working with Synergent, Oxford FCU saw increases in key metrics including email adoption, new member checking adoption, and home and mobile banking adoption.

Oxford FCU