Case Study: Oswego County Federal Credit Union boosts auto loan balances with Synergent Marketing Services

Oswego County Federal Credit Union opens 165 auto loans and grows balances 12% with Synergent

Oswego County Federal Credit Union wanted to increase its auto loan balances during the fourth quarter. They partnered with Synergent and its Marketing Services to address this challenge.

Synergent developed a targeted campaign that offered cash back on new or refinanced auto loans. This solution, which utilized personalized postcards and emails, resulted in 165 new loans and a 12% increase in auto loan balances, a success the credit union's CEO credited directly to Synergent's efforts.

Oswego County Federal Credit Union