Case Study: Lisbon Community FCU Achieves 27% Loan Growth with Synergent Auto Lending Campaign

Lisbon Community FCU boosts auto loans 27% with Synergent

Lisbon Community FCU partnered with Synergent to develop a campaign strategy aimed at increasing its auto loan portfolio. The challenge was to effectively target and convert existing members who did not currently have an auto loan with the credit union.

Synergent implemented a targeted campaign that offered a 4.5% APR auto loan for a 60-month term, with the first 90 days payment-free and regardless of credit score. This solution, executed by Synergent, drove a 27% year-over-year loan increase, generating over $2.9 million in new loan balances and more than $95,000 in first-year interest income, with the campaign paying for itself in less than a month.

Lisbon Community FCU